Sorry for some silence. In August I got a job offer and come
back to my favorite field – scriptwriting for animation, so it would be
naturally to compare ideas lying in the base of SEO and storytelling these days.
As I have written before, SEO is all about working with patterns – in fact
keywords are nothing more than patterns people use while thinking about
something.
There are several words that could express very close meaning but
people prefer a certain set, and search engines are trained (especially now,
with use of machine learning technologies) to identify and respond to these
patterns with most relevant content.
In scriptwriting, I’d say even in storytelling in general,
we also do a kind of optimization to our audience needs but we use more complex
patterns, where not only words involved – here we’re working with images in the
wide meaning of this word, including all channels of perception available for
humans.
Yes, search engines go in this direction, too – last AI
projects allow users to create images based on their search requests. And
machines will always be better in working with patterns, so I’m sure AI would
write scripts much better than scriptwriters but… there is one thing about the
Internet that gives us creative people not only a hope but a solid foundation.
This thing became a trend in modern movie industry. I’m talking about uniqueness,
the thing opposite patterns.
In the world where competition for the audience attention is so high it is not enough to meet the audience patterns but also be unique in this. And it’s obviously not about AI…
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