Sometimes we simply need to shift our focus to see obvious but very important things. It happens to me yesterday after watching another SEO guru. I suddenly and clearly realized where I have met AI before during my life long experience of web content writing… Surely, it’s a search engine… It sounds so simple but it moves some keys inside my brain….
Well, as for me, SEO is a part of digital marketing – I do
profound market research through search requests shaping so called semantic core
or better to say market demand in the sector of interest. I believe that only clear understanding what potential customers want
helps to tailor website content to be unique in satisfying users’ needs. I’m
pretty sure we are in one boat with search engines developers on this.
The second part of my job as a Search Engine Optimization
specialist is to communicate with search engines to give our target audience
something unique, what exactly they need. Here is where search engine’s black
box begins… What does a search engine rely on while evaluating website
contents? We both seem to want the same – to provide the most relevant answer to a
search request. Here is where machine learning comes out, either…
When we have something unique on a website, a machine just
gives a corresponding page at the top after searching through its data base. I
have checked it many times. It works well – Uh, I would be surprised if it didn’t. When
our content is not unique, some other factors start playing... but again, the
things unique for a given website give advantages. That’s one of reasons why
so-called “long-tail” request strategy is a basic one for SEO – the longer search request,
the more possibility to provide unique content.
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