Every SEO expert knows that there are really hot keywords, for which people are even ready to fight for. I recently took a part in a real estate project with word “sale” in the title. It turns out to be a blessing for search engines, because name and the website address contain a very popular keyword, but… it was my first time to be banned in any place online, where I just tried to mention it. Yeah, that may sound funny – word “sale” is filtered by many anti-spam systems, not without reason, of course.
This example points out to a time when actually SEO should
start. I believe that preliminary research of search requests should be
performed before launching a website at all. In fact a SEO expert often has to fix
problems created on earlier stages of a web project. Preliminary research would
help to choose most efficient brand and domain names, which could be very
helpful as we see.
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| SEO should be a part of the whole development process, not just fixing something on the way... |
