Search Engines are the oldest Artificial Intelligent online services

Sometimes we simply need to shift our focus to see obvious but very important things. It happens to me yesterday after watching another SEO guru. I suddenly and clearly realized where I have met AI before during my life long experience of web content writing… Surely, it’s a search engine… It sounds so simple but it moves some keys inside my brain….

Well, as for me, SEO is a part of digital marketing – I do profound market research through search requests shaping so called semantic core or better to say market demand in the sector of interest. I believe that only clear understanding what potential customers want helps to tailor website content to be unique in satisfying users’ needs. I’m pretty sure we are in one boat with search engines developers on this.

The second part of my job as a Search Engine Optimization specialist is to communicate with search engines to give our target audience something unique, what exactly they need. Here is where search engine’s black box begins… What does a search engine rely on while evaluating website contents? We both seem to want the same – to provide the most relevant answer to a search request. Here is where machine learning comes out, either…

When we have something unique on a website, a machine just gives a corresponding page at the top after searching through its data base. I have checked it many times. It works well – Uh, I would be surprised if it didn’t. When our content is not unique, some other factors start playing... but again, the things unique for a given website give advantages. That’s one of reasons why so-called “long-tail” request strategy is a basic one for SEO – the longer search request, the more possibility to provide unique content.

I keep my SEO experiments and promise to share results here, in my blog. Thanks for reading! Stay in touch! 

  

A strategy of harmony or just another musical meditation

We have spent about a week to find a composition matching best with our marigold reel. We wanted to avoid patterns of “ordinary” meditation music reels – it shouldn’t be just relaxing but reflecting the innermost part of what we are showing, what the audience is watching right now.

So, we dived deeper especially having in mind an interesting role this flower plays in ceremonies in Southern Eastern countries. Marigold is often used for decorations in Thailand, Vietnam, and Indonesia, where we lived. The flower brings something solemn, so the music should be more energetic.

I believe that our approach has wider application. I mean the way to search harmony in a set of different elements. Taking steps deeper to the very core of objects gives much more to understanding their outer environment.

Well, you can enjoy our new musical meditation reel on our channel “Skazkino Vremya”.   

Einaudi's live music in Batumi

It’s difficult to find a person who would love music in movies and wouldn’t know Ludovico Einaudi. His music are so alive, so in tune with the very nerve of our life that you just get caught in its vortex and flow on along the space and time. That’s meditative reflecting natural vibrations of this world.

I just wanted to share a musical event that will take place in the town where I’m staying now. On 19^th July, Simple Music Ensemble gives a concert consisting of masterpieces of the famous Italian composer. If you have a chance to attend it, welcome – just in case here is one more place where you can get tickets.

Summer Theatre, Batumi, the place where the concert will take place

Launching Healthier Planet Community

 That’s what’s been growing inside us for the last years. The idea of reading the environment, a meditation on what’s happening around us and the idea of being a part of a whole living planet organism. If we want to have a healthier life, we need to tune up with signals emitted by the organism, like reacting to hormones coming from the system. That is how we see it.

The Internet as a part (and just a part) of informational environment may play its special role in this orchestra. We’re talking about informational ecology here.

Being open to any ideas in this direction, we’ve just launched Healthier Planet community on reddit – please, be free to join it to share your experience and ideas.   

Welcome to Healthier Planet Community

When does SEO should actually start?

Every SEO expert knows that there are really hot keywords, for which people are even ready to fight for. I recently took a part in a real estate project with word “sale” in the title. It turns out to be a blessing for search engines, because name and the website address contain a very popular keyword, but… it was my first time to be banned in any place online, where I just tried to mention it. Yeah, that may sound funny – word “sale” is filtered by many anti-spam systems, not without reason, of course.

This example points out to a time when actually SEO should start. I believe that preliminary research of search requests should be performed before launching a website at all. In fact a SEO expert often has to fix problems created on earlier stages of a web project. Preliminary research would help to choose most efficient brand and domain names, which could be very helpful as we see.

SEO should be a part of the whole development process,
not just fixing something on the way... 

Blooming like dancing

Meditation is one of the most powerful ways to tune up to this real world (yes, much more powerful than any AI =)) ) and a great source of creative energy. There are plenty of types of meditation. One of my favorite is meditating on beautiful living forms, images of growth and development. Music can be helpful on this way sometimes. It is a very delicate matter, actually, and depends on many factors. I and my wife are experimenting on choosing a right music for a certain chain of images caught on a video and upload the result on our YouTube channel “Skazkino Vremya”. This time we found an interesting combination of how a slowly, steady process of blooming may be harmonized with powerful rhythm of drums so that you sense beating the power of life in this slow movement… Here is the result, a reel - "Magnolia - blooming like dancing". Welcome =)

How to make your content more valuable

As a writer, I've been always wondering about how to make words / content more valuable. I guess many of my peers are working in the same direction =) Well, today I decided to run an experiment asking this very question both in meditation and... in ChatGPT.

As a result I received replies that seem to complement each other and worth sharing here:

Meditation: "Words will be more valuable when you're a part of God's creative process, a cell of the whole humankind organism..."

ChatGPT (along with 10 more interesting general tips - see below): "...the value of your words lies not only in their monetary worth but also in their ability to touch hearts, inspire minds, and spark change. Focus on creating meaningful and impactful writing, and the inherent value will shine through."

Actually, the both replies are close to what my own experience (more than 25 years of writing) also prompts me - tuning up to the task and understanding your audience is the key to creating really valuable content. 

Books popular in Holiday Chiang Mai Guesthouse,
our favorite place to stay in the Northern Thailand

I believe that ChatGPT's tips can be also interesting to my writer's blog readers, so they are here: 

"To make your words more valuable and impactful, consider the following advice:

1) Cultivate your knowledge: Expand your knowledge base by reading extensively and learning from various disciplines. Explore literature, philosophy, science, history, and other areas of interest. The more knowledge you possess, the richer your words will become.

2) Refine your language: Pay attention to the words you choose and how you express your ideas. Develop a diverse vocabulary and experiment with different sentence structures. Aim for clarity, precision, and elegance in your writing. Strive to convey complex concepts in a concise and accessible manner.

3) Harness the power of storytelling: Humans have been captivated by stories since ancient times. Craft narratives that engage readers emotionally and intellectually. Use vivid descriptions, well-rounded characters, and compelling plots to create an immersive experience for your audience.

4) Develop your unique voice: Authenticity is key to making your words resonate with others. Cultivate your own writing style, one that reflects your personality, values, and perspective. Embrace your individuality and allow your voice to shine through your words.

5) Practice brevity and simplicity: While it's important to have depth in your writing, strive to express complex ideas concisely. Avoid unnecessary jargon or convoluted sentences that may alienate readers. Simplicity can enhance clarity and make your words more accessible and impactful.

6) Appeal to emotions and experiences: Understand the power of emotions in connecting with readers. Craft your words in a way that evokes emotions and resonates with shared human experiences. Whether it's joy, sorrow, or empathy, tapping into the emotional core of your readers will make your words more valuable.

7) Edit and revise diligently: Writing is a process, and the true value of your words often emerges during the editing and revising stages. Polish your work, eliminate redundancies, and refine your ideas. Seek feedback from trusted individuals to gain different perspectives and improve the overall quality of your writing.

8) Embrace vulnerability and authenticity: Share your personal experiences, insights, and vulnerabilities in your writing. Authenticity creates a deep connection between the writer and the reader, fostering trust and making your words more valuable. Don't be afraid to express your unique perspective and take risks with your words.

9) Aim for impact and relevance: Consider the impact you want your words to have on your readers. Write with a clear purpose and address topics that are relevant and meaningful. Whether you seek to inspire, educate, or entertain, understanding your audience and tailoring your words accordingly will make them more valuable.

10)Continuously learn and evolve: Writing is a lifelong journey of growth and improvement. Embrace opportunities to learn from other writers, attend workshops or writing courses, and engage in constructive criticism. Keep honing your skills, experimenting with new techniques, and evolving as a writer."